← Deep analysesHome
mttssn research · Nordic Deep Dive
Zinzino (ZZ-B.ST)
Consumer Staples · Nordic-origin global direct-sales health & wellness (test-based supplements) · LTM Q1 2026
Analysis date: 2026-07-28
Price at analysis: SEK 126.80
Method: mttssn_streamlined_v1
Conviction: MEDIUM
BUY
Conviction: MEDIUM
Zinzino sells test-based, personalised omega-3/skincare via acquired distributor networks in 100+ markets. LTM revenue SEK 3,535.9m (+51% FY2025, +27% Q1'26 YoY), debt-free, SEK 889.2m net cash, LTM EP +SEK 336.5m. Nine acquisitions since Jan-2025, mostly share-funded, remain EPS-accretive, but a Turkey distributor exit shows key-network fragility. Market prices roughly flat growth; even a zero-growth case implies upside.
Adj. ROIC
106.7%
WACC 8% → spread +98.7pp
Economic Profit
+SEK 336M
+SEK 336.5m LTM, unambiguously positive; the ROIC ratio itself is not meaningful given the capital-light guardrail.
FCF Yield
n/a
SEK 635.2m LTM, exceeds adjusted NOPAT — strong cash conversion from the subscription-based model.
Price / Target
SEK 127 → SEK 180
+42% base; BUY
Revenue (LTM)
SEK 3.5B
SEK 3,535.9m LTM (+51% FY2025, +27% Q1 2026 YoY); Zinzino direct-sales segment plus a small Faun Pharma contract-manufacturing sleeve.
EBIT Margin
13.3%
EBITDA margin 13.3% (11.4% FY2024) held through 7 FY2025 acquisitions — no integration dilution observed yet.
EV / IC
n/a
Enterprise value / invested capital
Net Debt
n/a
Net cash SEK 889.2m; zero interest-bearing debt; SEK 80m overdraft facility undrawn.
Thesis

Zinzino is a Nordic-founded (Gothenburg) global direct-sales company selling test-based, personalised omega-3/skincare supplements (BalanceOil, HANZZ+HEIDII) plus Faun Pharma contract manufacturing, listed on Nasdaq First North Premier. LTM revenue is SEK 3,535.9m (FY2025 +51% YoY, Q1 2026 +27% YoY), built on organic distributor-network growth layered with 9 acquisitions completed since January 2025 (Zurvita, Valentus, Ecosystem, Bodē Pro, Truvy, a 35% Xion stake, Sanki, ItWorks!).

The model is capital-light and debt-free: SEK 889.2m net cash, zero interest-bearing debt, adjusted invested capital of only SEK 340.9m against SEK 363.8m adjusted NOPAT. LTM economic profit is unambiguously positive at +SEK 336.5m — the mechanical ROIC print (106.7%) is a symptom of the tiny IC base (capital-light guardrail), not a normal operating-leverage signal; EP in absolute SEK terms is the reliable comparator.

M&A is financed almost entirely via newly issued shares rather than debt or cash, and despite issuing meaningfully more shares (avg. count +4.3% FY2025), EPS still grew +84% (SEK 9.09 vs 4.95) — capital allocation has been earnings-accretive so far, though 9 deals in 15 months with provisional purchase-price allocations (ItWorks! goodwill SEK 106.3m preliminary) and a mechanical negative-incremental-ROIC flag warrant caution.

Valuation · reverse-DCF & scenarios

Capitalising LTM adjusted NOPAT of SEK 363.8m at 8% WACC, the reverse-DCF fair EV runs SEK 5,958.7m at 0% perpetual growth and SEK 6,621.1m at GDP growth (2.5%), against an EV of SEK 3,923.9m today — the market prices roughly -1.4% perpetual NOPAT decline despite LTM revenue +27% YoY. Bridging through SEK 889.2m net cash and 37.43m shares gives SEK 182.95/share at 0% growth, SEK 200.65 at GDP growth.

Base target SEK 180 (approx. 0% perpetual growth, deliberately at/below even the flat-growth DCF print to discount unresolved PPA/incremental-ROIC questions); bull SEK 230 (continued share-funded roll-up sustains high-single-digit growth without further margin dilution); bear SEK 90 (a Turkey-style distributor-organisation exit recurs at scale, or a provisional-PPA/goodwill write-down triggers a re-rating).

Market-implied growth
-9.6%
NOPAT CAGR over 5y the EV already requires
No-growth value / share
SEK 181
143% of price; rest = priced-in growth
ROIC − WACC
+98.7 pp
ROIC 106.7% vs WACC 8.0% — positive = value creation
CAP (priced-in)
n/a
years of excess returns the price implies (fades to WACC)

The market pays today’s enterprise value for roughly -9.6% NOPAT growth over 5 years. The business earns 107% on capital against a 8% cost of capital (spread +98.7 pp); the no-growth value is SEK 181/share (143% of price), so the rest is priced-in growth.

Scenario24m targetImpl. gUpsideProb.Driver
BullSEK 230+6%+81%30%Share-funded roll-up sustains high-single-digit growth without further margin dilution; integration synergies keep expanding EBITDA margin.
BaseSEK 180-0%+42%45%Approx. 0% perpetual growth — deliberately flat despite 27% Q1 growth, discounting unresolved PPA/incremental-ROIC uncertainty.
BearSEK 90-19%-29%25%A Turkey-style distributor-organisation exit recurs at scale, or FY2025/ItWorks! provisional PPA finalises with a goodwill write-down, triggering a re-rating.
Prob-weightedSEK 172+36%100%Scenario-weighted expected value

Sensitivity — fair value / share at WACC × growth

WACC \ g0%3%5%8%10%15%
6.50%240271293330356432
7.25%206231250280302364
8.00% (base)181203218244262315
8.75%162181194216232277
9.50%148164176195209248

Green = fair value above the current price of SEK 126.80. The reverse-DCF conclusion is dominated by WACC and growth — see the whole surface, not a single fair value.

Method & data. NOPAT SEK 364, invested capital and ROIC 106.7% are observed (adjustments.json); WACC 8.0% and terminal g 2.5% are assumptions. EV→equity uses net debt SEK -822. The model holds ROIC constant (no fade) over the explicit horizon; the CAP figure instead fades excess returns to WACC.

⤓ Download the full model (.xlsx) — formula-driven sheets; flex the blue input cells and the model cascades in Excel.

Key drivers

1. Distributor-roll-up integration

9 acquisitions since Jan-2025 (Zurvita, Valentus, Ecosystem, Bodē Pro, Truvy, Xion stake, Sanki, ItWorks!) integrated onto Zinzino's existing IT/logistics stack without margin dilution — EBITDA margin held at 13.3% (11.4% FY2024) through the busiest acquisition year yet.

2. Subscription-based recurring revenue

Core Zinzino goods sell via 6-month auto-renewing subscriptions (Note 2.5, FY p.90); 'key subscription revenue' is cited as the largest growth driver across regions in both FY2025 and Q1 2026.

3. Capital-light, debt-free balance sheet

Zero interest-bearing debt, SEK 889.2m net cash (~19% of market cap), SEK 80m overdraft facility undrawn — funds the M&A pipeline largely via share issuance rather than debt.

4. 13 consecutive years of dividend growth

Proposed FY2025 dividend SEK 6.00/share, +50% YoY — the 13th consecutive annual dividend, alongside continued double-digit EPS growth (SEK 9.09 vs 4.95, +84%).

5. ItWorks! US expansion

Largest deal to date (SEK 290.6m, 100% share-funded) closed 26-Jan-2026, contributed SEK 69.0m (~7.5%) of Q1 2026 revenue and drove North America to 21% of group sales (15% a year earlier).

Key risks
Conclusion

Zinzino compounds LTM economic profit (+SEK 336.5m) from a debt-free, capital-light direct-sales platform, funding an aggressive but so-far EPS-accretive acquisition roll-up. We rate it BUY, MEDIUM conviction; base target SEK 180 (approx. flat perpetual growth on LTM NOPAT, already conservative against 27% Q1 growth).

The Turkey distributor exit and the mechanical negative-incremental-ROIC/intangible-buildup flags are real, unresolved concerns at streamlined tier — position size should respect that this is 9 acquisitions in 15 months with provisional purchase-price allocations. A full deep-dive is the natural escalation if per-deal PPA finalises adversely or the incremental-ROIC signal persists.

Footnote evidence & sources

Every adjustment traces to the cited note/page in the source filing — click to open it there. Annual report / 10-K: 📄 open  ·  Latest interim: 📄 open

Adjustment / figureValueSourceWhy mttssn treats it this way
Total revenue (LTM build: FY anchor + Q1'26 − Q1'25)3,536Group report — comprehensive profit/loss 📄 p.77FY2025 audited total revenue (net sales + other operating revenue) = SEK 3,337.458m, the LTM anchor before adding Q1 2026 and subtracting Q1 2025 (both from the Q1 2026 interim report's own comparative columns).
Q1 2026 / Q1 2025 total revenue (LTM quarters)922Group report — Summary of comprehensive profit/loss 📄 p.16Net sales 868,952 + other revenue 53,122 = 922,074 (Q1 2026); comparative Q1 2025 = 688,796 + 34,883 = 723,679. Used directly in the LTM revenue bridge (3,337.5 − 723.7 + 922.1 = 3,535.9).
Operating profit / EBIT (LTM build)469Group report — comprehensive profit/loss 📄 p.77FY2025 audited operating profit 410,029; LTM = 410.029 − 70.861 (Q1'25, Q report p.16) + 130.225 (Q1'26, Q report p.16) = 469.393.
Tax expense (LTM, effective rate)-108Note 11 — Tax on the profit for the year 📄 p.106FY2025 total tax on profit −94,461 vs statutory 20.6% Swedish rate; LTM tax = 94.461 − 14.538 (Q1'25) + 28.381 (Q1'26, both p.16 of Q report) = 108.304, giving an LTM effective rate of 22.5% used to tax adjusted EBIT to NOPAT.
Goodwill and intangible-asset movement (Note 20)269Note 20 — Intangible fixed assets 📄 p.112Goodwill grew from 100,377 to 268,638 (thousand SEK) in FY2025, entirely via 'acquisition of Group companies' (174,520) net of FX; Other intangible assets grew to 103,167 including newly acquired distributor-database/brand IP (34,608 acquired in-year) amortized over 10 years. Basis for the SEK 6.8m PPA-type amortization kept in opex (not added back).
ItWorks! acquisition of assets (Q1 2026)291Note 6 — Acquisition of assets and acquired subsidiaries 📄 p.30Largest acquisition to date, closed 26 Jan 2026, purchase price SEK 290,613 thousand financed entirely via newly issued shares; preliminary goodwill SEK 106,320 thousand; contributed SEK 69,017 thousand of Q1 2026 revenue. Confirms the equity increase in Q1 2026 was non-cash M&A consideration, not a cash capital raise.
Zurvita Inc. asset acquisition (FY2025)127Note 14 — Acquisition of assets 📄 p.109First of FY2025's seven acquisitions; assets acquired for SEK 127,033 thousand (26,829 in newly issued shares, remainder cash), surplus value SEK 86,374 thousand provisionally capitalized (Zeal brand IP, 10-year amortization). Representative of the FY2025 roll-up pattern.
Right-of-use assets / lease liabilities (Note 22, immateriality basis)38Note 22 — Leasing 📄 p.114ROU assets 37,994 vs total assets 1,752,524 (FY2025) = 2.2%; confirmed at 2.7% at the Q1 2026 snapshot (63,017 / 2,301,589, Q report p.17). Basis for lease_liabilities_in_ic = false — leases are peripheral office/warehouse/vehicle assets, not the primary operating asset of a direct-sales business.
Equity, OCI (Conversion reserves) and NCI — FY2025 close707Consolidated Balance Sheet — continued 📄 p.80Total equity SEK 707,199 thousand at 31/12/2025 (706,300 to parent + 899 NCI); Reserves (accumulated translation OCI) −10,104. Rolled forward to the Q1 2026 snapshot via the changes-in-equity table (Q report p.18).
Balance-sheet snapshot used for IC (31/03/2026)1,161Group report — Summary of financial position 📄 p.17Total equity 1,161,372 thousand; cash and bank balances 889,200; no interest-bearing debt line present (only lease liabilities 42,574 long-term + 24,443 current, excluded from IC). This is the snapshot basis for invested_capital.
Conversion reserves (OCI) at 31/03/20262Group report — Summary of changes in equity 📄 p.18Conversion reserves flipped from −10,104 (FY2025-end) to +1,986 at 31/03/2026 after a +12,090 favourable translation swing in Q1 2026. accumulated_oci = 2.0 MSEK; equity_ex_oci = 1,161.4 − 2.0 = 1,159.4.
No interest-bearing debt / undrawn overdraft facility0Note 3 — Financial risk management, liquidity risk 📄 p.97'The group's good cash flow combined with the lack of liabilities to credit institutions and unutilised credit facilities of SEK 80 million' — confirms interest_bearing_debt = 0; re-confirmed at Q1 2026 (p.12, unutilized overdraft facility SEK 80m unchanged).
Depreciation/amortisation split (Q1 2026, PPA-context)10.9Depreciation, amortization, and impairment losses 📄 p.12Q1 2026 D&A of SEK 12.0m comprised SEK 1.1m PP&E depreciation and SEK 10.9m intangible amortization (of which SEK 5.3m is IFRS 16 ROU depreciation) — confirms intangible amortization from the acquisition roll-up is a recurring, non-trivial but not dominant cost, kept in opex per mttssn PPA policy.
Defined-contribution-only pension (no DBO)14.1Note 8 — Employee benefits 📄 p.101Pension costs SEK 14,133 thousand FY2025 explicitly labelled 'defined contribution plans' — no defined-benefit obligation, confirming net_pension_liability = 0.
Segment split — Zinzino vs Faun Pharma (Note 4)3,172Note 4 — Segment reporting 📄 p.98Two reporting segments: Zinzino (direct-sales, product areas Health/Skincare/Other) and Faun Pharma AS (Norwegian contract-production unit, external customers). Zinzino segment net sales 3,122,692 vs Faun 173,343 (with intra-group elimination −123,841) = consolidated 3,172,194. Confirms Faun is a small, non-dominant contract-manufacturing sleeve, not core to the direct-sales thesis.
Quality · Buffett tenets10 / 15
Understandable business
Nordic-founded (2007, Gothenburg) global direct-sales company selling test-based, personalised omega-3/skincare supplements (BalanceOil, HANZZ+HEIDII) via distributor networks, plus a small Faun Pharma contract-manufacturing sleeve; 6-month auto-renewing subscriptions are the core revenue mechanic. Legible unit economics and a 5-year track record of uninterrupted revenue growth (2021-2025, SEK 1.37bn to 3.34bn), but 9 acquisitions since Jan-2025 have rapidly remixed the organic/inorganic split, complicating a clean read of underlying growth.
Durable moat
[kostnads-skalfördel · vidgas] Newly acquired distributor organisations are integrated directly onto Zinzino's existing IT/logistics/finance stack rather than run on their own systems — EBITDA margin held at 13.3% (11.4% FY2024) through the busiest acquisition year yet (7 FY2025 deals), the direct test of the claimed cost-scale advantage. Secondary immateriella source: test-based personalisation differentiates vs generic MLM supplement peers. Falsifierare: a Turkey-style distributor-organisation exit already cut regional activity materially in 2025 (Q1 2026 report) — the same acquired-network base that creates the scale edge is single-organisation fragile; sustained margin dilution as newly acquired, lower-margin networks scale would kill the claim.
Management & capital allocation
[allokering · candor] 9 deals since Jan-2025 financed almost entirely via newly issued shares (avg. share count +4.3% FY2025) yet EPS still grew +84% (SEK 9.09 vs 4.95) — accretive so far; APM divergence 0.0% (Zinzino discloses no distinct adjusted-EBIT metric to reconcile against) and the dividend was raised 50% for a 13th consecutive year. Röd flagga: the universe screen flags 5y incremental ROIC -50% and a +208% 3y intangible buildup (goodwill SEK 100.4m to 268.6m FY2025, plus SEK 106.3m provisional ItWorks! goodwill in Q1 2026); Note 8 warrant-programme SBC could not be cleanly quantified within streamlined scope. Serial share-funded M&A at this pace, with provisional PPAs still open, caps the score at 1 pending full review.
Financial strength & returns
SEK 336.5m LTM economic profit (adjusted NOPAT SEK 363.8m less an 8% capital charge) is unambiguously positive; FCF SEK 635.2m exceeds NOPAT (strong cash conversion). Zero interest-bearing debt, SEK 889.2m net cash, SEK 80m overdraft facility undrawn. Frame: capital-light guardrail — the mechanical adjusted ROIC (106.7%) reflects a SEK 340.9m IC base equal to only ~10% of revenue, not a trustworthy return signal; EP absolute and the debt-free balance sheet are the reliable evidence. Docked from 3 for the streamlined tier and a fast-growing, goodwill-heavy intangible base.
Valuation margin of safety
At SEK 126.8 (EV SEK 3,923.9m) the market prices roughly -1.4% perpetual NOPAT decline versus LTM revenue +27% YoY (Q1 2026) — reverse-DCF fair value is SEK 182.95/share even at 0% perpetual growth and SEK 200.65 at GDP growth (2.5%), both comfortably above spot. This read is not IC/ROIC-distorted (EV/NOPAT-based; the capped-ROIC valuation path is explicitly suppressed for this name per the capital-light guardrail) — a genuine, wide discount even under a deliberately flat growth assumption.