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mttssn research · Nordic Deep Dive
NoHo Partners (NOHO.HE)
Konsument · Finsk restaurangkoncern · LTM Q1 2026
Analysis date: 2026-06-04
Price at analysis: €7.32
Method: mttssn_streamlined_v1
Conviction: MEDIUM
SELL
Conviction: MEDIUM
A value-trap, not value: ROIC 4.9% is below the 8% WACC, economic profit is negative (−€14M), and net debt (€318M) is ~2.8× equity — so the reverse-DCF equity value is negative. The high FCF yield is the lure; sub-WACC returns plus heavy leverage make the equity the risky part of the capital structure. SELL.
Adj. ROIC
4.6%
WACC 8% → spread -3.4pp
Economic Profit
€-15M
Negative — destroys value
FCF Yield
10.1%
≈9.9% — the lure; services the debt
Price / Target
€7 → €6
-25% base; SELL
Revenue (LTM)
€347M
LTM; Nordic hospitality
EBIT Margin
8.6%
GAAP; thin hospitality
EV / IC
1.08×
Enterprise value / invested capital
Net Debt
€318M
€318M ≈ 2.8× equity
Thesis

NoHo Partners operates a large Finnish (and Nordic) restaurant and hospitality portfolio. The business throws off cash (≈9.9% FCF yield), which is what the screen's 'Attractive' valuation percentile latches onto, but it earns below its cost of capital — adjusted ROIC of 4.9% versus an 8% WACC — and destroys economic value (−€14M EP).

Critically, the capital structure is heavily levered: €318M net debt against just €115M equity (~2.8×). Bridging the reverse-DCF enterprise value through that debt leaves negative equity value at every growth assumption — and, because returns are below WACC, faster growth destroys more value, not less.

Valuation · reverse-DCF & scenarios

The reverse-DCF capitalises adjusted NOPAT of €21.1M but, after €318M net debt across 21M shares, the implied equity value is negative in the base case — the market price (€7.35) rests on a recovery in consumer spending and deleveraging that is far from assured. With EP negative, the screen's cheap EV/EBIT is precisely the trap the conviction layer exists to catch.

Base €5.50 (−25%, de-rate toward through-cycle economics); bull €9.00 (consumer recovery + meaningful deleveraging restores equity value); bear €3.50 (recession or refinancing stress on the levered balance sheet).

Market-implied growth
≥-50.0%
model ceiling — EV implies more than constant-ROIC sustains
No-growth value / share
€-6
-79% of price; rest = priced-in growth
ROIC − WACC
-3.4 pp
ROIC 4.6% vs WACC 8.0% — positive = value creation
CAP (priced-in)
n/a
years of excess returns the price implies (fades to WACC)

At today’s enterprise value the constant-ROIC reverse-DCF maxes out: even at its sustainable-growth ceiling (~-50.0%, limited by ROIC 5% ≈ WACC 8%) it cannot reach the current EV. No-growth value is €-6/share (-79% of price); the market prices in growth and/or a higher ROIC than booked — richly valued on this lens. Read the sensitivity grid.

Scenario24m targetImpl. gUpsideProb.Driver
Bull€9≥-50%+23%25%Consumer recovery + real deleveraging restores equity
Base€6≥-50%-25%40%De-rate toward through-cycle economics
Bear€4≥-50%-52%35%Recession / refinancing stress on levered balance sheet
Prob-weighted€6-22%100%Scenario-weighted expected value

Sensitivity — fair value / share at WACC × growth

WACC \ g0%3%5%8%10%15%
6.50%-3-4-5-7-8-12
7.25%-5-6-7-9-10-15
8.00% (base)-6-7-8-11-12-17
8.75%-7-8-10-12-13-19
9.50%-7-9-10-13-14-20

Green = fair value above the current price of €7.32. The reverse-DCF conclusion is dominated by WACC and growth — see the whole surface, not a single fair value.

Method & data. NOPAT €20, invested capital and ROIC 4.6% are observed (adjustments.json); WACC 8.0% and terminal g 2.5% are assumptions. EV→equity uses net debt €318. The model holds ROIC constant (no fade) over the explicit horizon; the CAP figure instead fades excess returns to WACC.

⤓ Download the full model (.xlsx) — formula-driven sheets; flex the blue input cells and the model cascades in Excel.

Key drivers

1. Operating leverage on recovery

If Nordic consumer spending rebounds, high fixed costs amplify earnings and could restore equity value — the bull path.

2. Deleveraging optionality

Debt paydown from FCF would transfer value from creditors to equity over time.

3. Cash generation

≈9.9% FCF yield funds debt service and is the sole support for the equity today.

4. Brand portfolio

A scaled, multi-brand hospitality platform with some pricing power in premium venues.

5. Self-help cost actions

Margin initiatives could lift ROIC toward the cost of capital if executed.

Key risks
Conclusion

NoHo is the batch's marquee screen-correction: cheap on EV/EBIT, but sub-WACC returns plus ~2.8× leverage make the equity a value-trap with negative through-cycle value. We rate it SELL/Avoid, medium conviction; base target €5.50 (−25%).

Only a combination of consumer recovery and tangible deleveraging would change the thesis — until then the risk/reward favours creditors over shareholders.