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Korrigering (2026-07-05). Eniro genomförde en omvänd split 1:50 den 2026-06-17. Pris- och riktkursfälten nedan visas i pre-split-kronor och är inte jämförbara med dagens notering. Korrigerad avkastning och korrekt noteringsvaluta finns i arkivöversikten. Bolagets justerade fundamenta (NOPAT, ROIC, Economic Profit) är oförändrade.
mttssn research · Nordic Deep Dive
Eniro (ENRO.ST)
Communication Services · Nordic digital marketing / local search · FY2025
Analysis date: 2026-06-08
Price at analysis: SEK 0.59
Method: mttssn_streamlined_v1
Conviction: LOW
HOLD
Conviction: LOW
A post-recapitalisation Nordic digital-marketing and local-search microcap (~SEK 955M revenue, flat). Adjusted ROIC ~12.3% only just clears the 10% WACC we apply (EP +SEK 11M, marginal — and negative at an 11% hurdle). The ex-pension balance sheet is clean (no bank debt, 35% equity ratio) but a large unfunded DB pension (SEK 268M ≈ 62% of market cap) and a dominant related-party holder (Azerion ~26%) overhang it. Optically cheap (~12% FCF yield, ~10x P/E) but low quality. HOLD, low conviction / avoid for quality-focused capital; base SEK 0.60.
Adj. ROIC
12.3%
WACC 10% → spread +2.3pp
Economic Profit
+SEK 11M
+SEK 11M @ 10% WACC (marginal; neg at 11%)
FCF Yield
12.0%
~12% FCF yield; cash tax ~0 (loss carry-forwards)
Price / Target
SEK 1 → SEK 1
+1% base; HOLD
Revenue (LTM)
n/a
FY2025; ~SEK 955M, ~0% organic
EBIT Margin
n/a
Adj EBIT ~7%; PPA amort kept in opex
EV / IC
1.19×
Enterprise value / invested capital
Net Debt
n/a
No bank debt; SEK 268M unfunded DB pension
Thesis

Eniro Group is the recapitalised remnant of the old Nordic directories business, now a digital-marketing and local-search services provider (~SEK 955M revenue, roughly flat, ~0% organic growth). We add back SEK 16M of items-affecting-comparability (M&A, the Kapatens settlement, restructuring) and KEEP PPA amortization (~SEK 20M of acquired trademarks/customer relationships) in opex, reaching adjusted EBIT ~SEK 71M — which ties exactly to the company's reported adjusted EBITDA bridge (zero APM divergence). Adjusted ROIC ~12.3% only just clears the 10% WACC we apply to a small-cap turnaround.

Two things keep conviction low. First, economic profit is marginal (+SEK 11M, and negative at an 11% hurdle) on a structurally flat, no-moat revenue base. Second, the capital structure: while the operating balance sheet has no bank debt and a 35% equity ratio, there is a large unfunded defined-benefit pension (SEK 268M, ~62% of market cap) and a dominant related-party holder (Azerion ~26%). The optical cheapness is real (~12% FCF yield, ~10x P/E, EV/IC ~1.2x; cash tax ~0 on SEK 411M of loss carry-forwards) and Nordic digital-marketing M&A-consolidation is the optionality — but this is a microcap-specialist situation, not a quality compounder.

Valuation · reverse-DCF & scenarios

On adjusted NOPAT (~SEK 56M at the statutory rate; cash tax ~0 given the loss carry-forwards), the name screens optically cheap — ~12% FCF yield, ~10x P/E, EV/IC ~1.2x — but the pension overhang and lack of growth cap any re-rating, and economic profit is barely positive.

Base SEK 0.60 (≈ current; marginal EP on flat revenue); bull SEK 0.85 if Nordic digital-marketing M&A consolidation + margin improvement + pension de-risking play out; bear SEK 0.40 if revenue erosion resumes and the pension/illiquidity discount widens.

Reverse-DCF panel unavailable: non-positive nopat.

Scenario24m targetUpsideProb.Driver
BullSEK 1+43%30%Nordic digital-marketing M&A roll-up + margin + pension de-risk
BaseSEK 1+1%40%Marginal EP on flat revenue; cheap optically
BearSEK 0-33%30%Revenue erosion resumes; pension/illiquidity discount widens
Prob-weightedSEK 1+4%100%Scenario-weighted expected value
Key drivers

1. M&A consolidation optionality

Cash + no bank debt give dry powder for Nordic digital-marketing roll-up.

2. Optical cheapness

~12% FCF yield, ~10x P/E, cash tax ~0 on SEK 411M loss carry-forwards.

3. Resolved overhangs

Recapitalisation done + the Kapatens dispute settled.

4. Margin self-help

Cost discipline on a flat top line can nudge the thin EP higher.

Key risks
Conclusion

Eniro is an honestly-cheap (~12% FCF yield, ~10x P/E) but low-quality, no-moat Nordic digital-marketing microcap whose economic profit is barely positive and whose large unfunded pension (~62% of market cap) overhangs the equity. HOLD, low conviction — avoid for quality-focused capital; base SEK 0.60.

Only a microcap-specialist mandate, comfortable with the pension and related-party structure, should engage — the optionality is M&A consolidation, not compounding.

Footnote evidence & sources

Every adjustment traces to the cited note/page in the source filing — click to open it there. Annual report / 10-K: 📄 open  ·  Latest interim: 📄 open

Adjustment / figureValueSourceWhy mttssn treats it this way
Net sales FY2025955Koncernens resultatrakning, 'Nettoomsattning' 2025 (also p.5 key-figures and Note 2 segments p.87)Audited consolidated top line; flat vs 951 (2024) and 960 (2023). Anchor revenue.
Operating result (EBIT) reported FY202555Koncernens resultatrakning, 'Rorelseresultat' 2025Audited reported operating profit; base for adjusted EBIT (55 + 16 IAC = 71).
Items affecting comparability (M&A/settlement/restructuring) FY202516'EBITDA' 123 vs 'Justerad EBITDA' 139 (key-figures p.5; group LTM table interim p.7)Non-recurring add-back to EBIT. Difference between reported EBITDA 123 and adjusted EBITDA 139; includes the SEK 17M Kapatens settlement and acquisition/restructuring costs.
Goodwill / intangible impairment FY20250Note 7 Immateriella anlaggningstillgangar - 'Arets nedskrivningar' = 0; impairment test value-in-use > carrying valueNo impairment recognised - nothing to add back. Sensitivity to +2pp discount rate = 0 MSEK impairment.
Depreciation & amortisation FY2025 (total)68Resultatrakning: tangible -27 + intangible -41 = -68 (also cash-flow add-back p.85)Bridges adj EBIT to adj EBITDA: 71 + 68 = 139 = company's reported Adjusted EBITDA (validation).
PPA-type intangible amortisation (REJECTED add-back)20Note 7: other trademarks amort -14 + customer relationships amort -6 = -20 (vs IT-dev -21)Acquisition-related amortisation kept in opex per methodology; not added back to NOPAT.
Lease liabilities (IFRS-16) 31 Dec 202535Koncernens balansrakning: non-current 'Leasingskuld' 21 + current 'Leasingskuld' 14IB-like debt component of invested capital and of net IB-like debt.
Pension obligations (net DB deficit) 31 Dec 2025268Note 23: net defined-benefit deficit 234 (233 unfunded) + other pension 34 = 268 ('Pensionsforpliktelser i balansrakningen')Largest debt-like liability; included in IC and net IB-like debt. Almost entirely unfunded.
Cash and cash equivalents 31 Dec 2025189Koncernens balansrakning, 'Likvida medel' (Note 19); cash-flow closing balance p.85Netted in full against IB-like debt: pension 268 + lease 35 - cash 189 = net 114 (= anchor).
Total equity / equity to parent 31 Dec 2025344Koncernens balansrakning: share capital 298 + reserves -293 + contributed/retained 339 = equity to parent 344; total equity 344 (NCI 0)IC anchor = equity 344 + net IB-like debt 114 = 458 (matches Borsdata).
Income tax FY2025 (credit)8Note 13 Inkomstskatt: current 0 + deferred +8 = +8 credit; reconciliation shows +19 loss utilisation, +9 newly-usable lossesDocuments the tax-shelter reality (cash tax ~0); we apply conservative 20.6% statutory rate to adj EBIT for NOPAT.
Unrecognised tax-loss carryforwards 31 Dec 2025411Note 14 Uppskjuten skatt: 411 MSEK losses (= 85 MSEK unbooked DTA), 412 usable without time limit, mainly Sweden + DenmarkSupports near-zero forward cash tax; NOPAT on zero-tax basis would be 71 not 56.4.
Intangible assets / goodwill 31 Dec 2025530Balansrakning 'Immateriella anlaggningstillgangar' 530; Note 7 split goodwill 478 + other 52Goodwill 478 = ~104% of book equity; recap/M&A legacy, impairment-test exposure.
Operating cash flow & capex FY2025 (FCF)52Koncernens kassaflodesanalys: OCF 90 - 'Forvarv av ovriga anlaggningstillgangar' 38 = 52FCF for FCF-yield (12.1% on mcap). Asset-light; capex modest.
Shares outstanding (net of treasury)728Interim Q1 2026 'Share structure': 746,182,472 total less 18,175,356 treasury = 728,007,116 📄 p.8Market-cap basis: 0.593 x 728.01M = SEK 431.7M; matches verified mcap (ex-treasury).
Latest share price (verified)0.593stockanalysis.com/quote/sto/ENRO, close 8 June 2026 (prev close 0.610; 52-wk 0.349-0.789)Current SEK price for market cap and EV. mcap 431.7, EV 545.7.
Quality · Buffett tenets6 / 15
Understandable business
Nordic digital-marketing & local-search services (post-recapitalisation Eniro); legible, but a transformed, flat-revenue legacy business.
Durable moat
None meaningful — flat ~SEK 955M revenue, no pricing power, structurally challenged local-search/marketing market.
Able & honest management
Recapitalised balance sheet (no bank debt), resolved the Kapatens overhang, and holds M&A dry powder — but a dominant related-party holder (Azerion ~26%) and a recap-legacy capital structure complicate it.
Financial strength
Adjusted ROIC ~12.3% only just clears the 10% WACC (EP +SEK 11M, marginal — negative at an 11% hurdle); a large unfunded DB pension (SEK 268M ≈ 62% of market cap) overhangs.
Margin of safety
Optically cheap — ~12% FCF yield, ~10x P/E, EV/IC ~1.2x — but the pension overhang + microcap illiquidity + zero growth justify the discount.